Greg Sterling says, “Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed effort at providing a very basic website creation tool to local business owners.

SMB survey data vary, but a still-meaningful percentage of SMBs don’t have websites. Mike Blumenthal has played with the tool, which is presented in Google My Business (GMB):

It is essentially a super simple single page website builder with very little opportunity for customization or change. Upon access to the Website tab in the GMB, it comes up with a default category specific background image and theme image.

It appears to be pre-populated based on the data on file, with several customization options.

Google’s first effort at something like this was in 2006, with “Page Creator.” That tool no longer exists; it was replaced in 2008 by Google Sites”.

Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint

Marketing Land

Sharing is caring