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Friday, April 19, 2024

‘4 Smart Marketing Strategies to Grow Your Business in 2017’ –

Moosa Hemani says, “In 1964, media and communication theorist Marshall McLuhan coined the term “global village” to describe the “phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture.” But I doubt he could envision the extent to which the boundaries of the world would shrink and what it would mean in terms of managing and meeting consumers and their expectations. We live in a world of gadgets and gizmos, where we are immersed in our devices, apps and online experiences. To... [...]

‘How Marketers Can Use Snapchat in 2017’ – MarketingProfs

Laura Forer says, “Snapchat has more than 150 million users, but many marketers don’t yet know how to tap into its audience. Delmondo, a video analytics software platform and creative studio, has put together an infographic containing facts about Snapchat as well as tips on how to use its marketing and advertising features. “Snapchat is ideal for real-time social media marketing because it can give the audience direct access to live events,” the infographic states. Snapchat’s most expensive offering is Discover ads, starting at over $40,000, according to the infographic. But... [...]

‘Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results’ – Martech Today

Barry Levine says, “Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of apps added to the app stores every week, so your biggest problem is simply getting found. Maybe you could luck out and get featured by the App Store. Or maybe you invest a considerable budget in ads encouraging users to install your app — even though they don’t really know it. Palo Alto, California-based Branch is out this week with a free solution that it believes could dramatically change these choices, by changing how app content... [...]

Backup, restore your entire YouTube account and channels easily #ad

If you want to protect your business from computer outages and if you use YouTube to promote your business, then you may want to check into TubeSYNC, software that automatically backs up all your new YouTube videos. Every business needs to make sure its assets are safe. For a YouTube marketer, your videos are some of your most important assets. Backing them up is important because your rankings, your ads revenue, your free traffic and more are at stake. This cloud-based application lets you easily backup everything you upload to YouTube onto your Amazon S3 or Dropbox account you can have 100% control... [...]

‘The rise of retention marketing as a strategic priority in 2017’ – Marketing Land

Heather Timney says, “It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one. It should come as no surprise, then, that retention marketing is moving up the priority ladder in the B2B world, making it critical that marketing departments command a more prominent role in the overall customer experience strategy. As experts in customer communication, marketers are among the... [...]

‘Four Google resources every SME should know about’ – SmartCompany

Fi Bendall says, “It is almost impossible these days to run a small business without an online presence of some sort. And it is almost impossible to have an effective online presence without at least a little knowledge of how to use the many tools Google puts at the disposal of businesses. A business owner who learns to use these tools puts themselves at a huge advantage over those who don’t. You will have more potential customers visit your website; you will be able to market your business more effectively; and you will be able to monetise your online presence. Google is constantly developing... [...]

’10 Ways to Market Your Business Online for $500′ – Entrepreneur

Jonathan Long says, “The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that can be done for free, most effective strategies require a marketing budget. My agencies focus on performance-based digital ad buys and influencer marketing — both of which require a sizeable monthly budget. While not for everyone, that doesn’t mean it’s impossible to market a business online using a much smaller budget. I’m often asked for alternative options for those with a limited budget, and the number that’s thrown out... [...]

SmartCompany eBook: How do I get found on Google?

The SmartCompany has released an ebook titled “How do I get found on Google?”. The SmartCompany team says, “Make it easy for customers to find you with this easy simple guide to search marketing. Search engine optimisation (SEO) may still be a buzzword for some, but its importance cannot be overstated if you want consumers to find your website online. The more refined and sophisticated your SEO and SEM strategy, the better your website ranking, and the more traffic you’re likely to get to your site for conversions. Download this guide, brought to you by Sensis, to gain insight... [...]

‘Amazon’s attention turns to the $200 billion ad industry’ – Internet Retailer

Shira Ovide and Leila Abboud say, “Advertising tools and deep insight into consumers’ buying and browsing habits put Amazon in position to expand its reach. (Bloomberg Gadfly)—From Inc.’s origins as a virtual bookstore, it became an online mall for every product imaginable. Then the company stealthily built a computing utility business that now generates the majority of its profit, and it seemingly has ambitions to do much, much more. Without much fanfare, CEO Jeff Bezos has set his sights on yet another market: the $200 billion online advertising industry that is dominated... [...]

‘Do Not Get Discouraged as an eCommerce SMB’ – Small Business Trends

Ronald Dod says, “I feel like everything I have been writing lately has been “doom and gloom,” but I don’t think SEO, or SEM in general, is all negative. It doesn’t have to be this way. There is light at the end of the tunnel, my fellow startups and small businesses in the eCommerce space. Here is why: Everyone Started Somewhere One of the first things you have to realize in this field is that everyone started somewhere. We all know that eCommerce is ridiculously hard and competitive. Just because you are small doesn’t mean every other business you see started as this behemoth... [...]

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