Andrew Gazdecki says, “Small business marketing is tough — especially on a shoestring budget — so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and give you more bang for your buck.

1. Donate to schools

Approach schools in the area and offer them something their funding typically won’t cover, like discounted services for faculty and personnel or classroom donations. It’s a win-win for them, so they’ll rarely decline the offer. What’s in it for you? Schools encompass the entire community; students connect you to families and families connect you to neighborhoods. At the local level, this is even more effective than social media marketing.

Students are also a great mouthpiece for your brand. They talk and share more widely than most other groups, and your reach is truly limitless if you maintain a long-term relationship with a school — few other places have new faces cycling in every year. In other words, you can set into motion a chain of brand promotion events with one initial donation, potentially becoming a household name just from the exposure”.

3 Ways Small Businesses Can Profit from Local Outreach

Entrepreneur

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