John Thornhill and Dave Nicholson are offering a huge collection of marketing training products (including membership sites where you can return time after time for additional training), products you can resell and even products you can rename and sell as your own. It’s their year-end clearance sale. If we counted correctly, we found 58 products in this large Niche Marketing Kit Yearend Sale, including some software products If you want to learn how to market online, including Facebook, email and video, this is the place you can start and get up-to-speed quickly. And, if you are looking... [...]

MOZ team says, “From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017”. How to Craft a Remarkable SEO Strategy for 2017 MOZ Blog  [...]

Jim Yu says, “As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. Additionally, over 70 percent of marketers in both groups plan on producing more content in the new year than they did in 2016. However, content only has real value if it is found and optimized, and if it converts with effective search marketing. Search is the key driver that opens up opportunity in 2017 Research... [...]

AJ Wilcox says, “While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from “conventional wisdom.” When I hear others asked this question, I repeatedly hear, “It depends on your goals.” These misguided souls go on to explain, “If your goal is brand awareness, bid for impressions (CPM). If your goal is direct response, bid for clicks (CPC).” Not only is this a gross oversimplification of a rule of thumb, but I’d argue it’s flat-out wrong. Although... [...]

Google wants you to be ‘HTTPS’, a secure site. Secure sites are critical to visitor safety, and Google wants to only send traffic to safe sites. If you want to continue getting traffic from Google you need to make sure you can show people (and Google) an HTTPS URL. If Google says your site’s not secure, how will your visitors react? Naturally, you will see lost visitors and lower conversions. This is an urgent problem because beginning in January 2017, Google Chrome starts adding warning labels for any websites asking for passwords and/or credit card information without having... [...]

AJ Agrawal says, “When was the last time you checked your phone? When was the last time you looked at social media or an app on your phone? I’m guessing you answered with “a few minutes ago,” or maybe at most, an hour ago. If so — you’re not alone. Americans spend over 10 hours a day on screens and about five of those hours are spent on their smartphones. Is your brand where your consumers are looking? Marketers are definitely taking note of the shift in consumer habits, which has resulted in mobile advertising spending increasing a whopping 40 percent for 2017 (it increased... [...]

Antony Maina says, “Just over a year old, the Amazon Giveaway program has attracted mostly artists, bloggers, marketers and authors. The concept is quite simple and works in one of two ways. First, you can choose to have giveaway winners chosen on a pre-set lucky number (for example, every 10th entrant wins a prize) or on a first-come, first served basis. You can choose up to 50 items and up to $5,000 worth of Amazon (NASDAQ:AMZN) products as giveaways. To give away a product, it must already be on the list of Amazon eligible products. Amazon presents multiple entries and verifies the identities... [...]

Nayomi Chibana says, “What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme, we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using BuzzSumo, we identified every infographic with more than 5,000 shares across some major social media platforms — Facebook, Pinterest, Twitter, LinkedIn, and Google+ — and analyzed them for different characteristics. Those were things like... [...]

Greg Sterling says, “Enterprise local marketing platform SweetIQ says it’s taking a smarter approach to local listings distribution. The company is “emphasizing smart, perfect data on channels that matter, over the traditional bigger is better approach to listings.” The company’s recent “Next Gen Listings Network” release takes aim at category leader Yext but equally other players in the enterprise local SEO segment. SweetIQ CEO Mohannad El-Barachi says that most companies in the local listings business indiscriminately distribute content to the same set of directories, which... [...]

Casandra Campbell says, “As usual, we wrote a lot of articles in 2016. Whether you’re a new reader or you’ve been with us for a while, chances are, you’ve probably missed a few articles along the way. To make sure you get a chance to read all the best stuff, we created this list of 2016’s most popular articles. Top 10 Articles in 2016 Below, you’ll find a list of handy time management apps, tips for driving more sales with Facebook and Pinterest, step-by-step advice on importing or dropshipping products from China, and much much more. Everything you need to start... [...]