‘The 7 Citation Building Myths Plaguing Local SEO’ – MOZ
Joy Hawkins says, “Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.
Myth #1: If your citations don’t include your suite number, you should stop everything you’re doing and fix this ASAP.
Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even though you enter a suite number in Google My Business, it doesn’t translate into the “Suite #” field in Google MapMaker — it simply gets eliminated. Google also pays more attention to the location (pin) marker of the business when it comes to determining the actual location and less to the actual words people enter in as the address, as there can be multiple ways to name a street address. Google’s Possum update recently introduced a filter for search queries that is based on location. We’ve seen this has to do with the address itself and how close other businesses in the same industry are to your location. Whether or not you have a suite number in Google My Business has nothing to do with it”.
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