‘PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services’ – Search Engine Land
Pauline Jakober says, “Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come across the more questionable methods.
You know the kind I’m talking about, those unsolicited emails and calls with one goal: to scare a business into thinking there’s something terribly wrong with their current pay-per-click program.
These ploys can easily confuse well-meaning businesses and leave them second-guessing their strategy. This is fear-based marketing, and we run into all kinds.
In this post, I’ll walk you through three scare tactics that are used on businesses right now (compiled from current clients), so you can keep an eye out for these and know how to respond.
Tactic 1: ambiguous pot-stirring
This tactic centers on a vague suggestion that there is something wrong with the business’s AdWords account and a promise to cut their current ad spend”.
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