Pritesh Vora says, “When was the last time you responded to a cold email? You probably can’t remember — for good reason. Most people simple delete outreach emails from reps they haven’t met or mark them as spam. Even if some prospects do read the email, few bother to respond.

However, a well-crafted prospecting email is a powerful weapon in any salesperson’s arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process.

In this blog post, I’ll analyze the real emails I sent to prospects before and after my revisions, then explain the rules I used to improve my messaging.

Email 1: Before

Hi Tim,

We are a company which has created an intelligent messaging platform by building more accurate audiences with location time and real-world behavior. PFA our offerings presentation for your reference. Below is also a brief on our offerings for a quick review. Look forward to hearing from you and connecting soon”.

How I Increased My Email Prospecting Response Rate by 1400%


Sharing is caring