‘Google’s shift to mobile-first: mobile moments that matter’ – Search Engine Land
Jim Yu says, “Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010.
Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something.
As marketers, measuring mobile moments that matter — by understanding and optimizing mobile traffic, mobile engagement, mobile conversion and mobile revenue — is critical to developing a successful mobile-first strategy that improves performance.
Consider the four statistics below;
– By 2019, mobile ad spending is expected to increase to $195.55 billion, and mobile ads will account for 70.1 percent of all digital advertising, Source: Venture Beat.
– By 2019, PQ Media estimates that content marketing will be a $300+ billion industry.
– By 2020, SEO-related spending will be worth $80 billion”.
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