Andrew Waber says, “By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject.

If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses.

But what about for the newer social platforms that don’t have as many best practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat.


Pinterest is a cool combination of social engagement/proof and search intent. Since I last wrote about the platform in April, lots of new best practices have emerged.

Because keywords are such a big part of the platform, some unique optimization tactics open up, including:

  • Bucket your top-performing keywords into their own campaign to isolate them. This helps you try things like bidding higher on keywords that you know will perform”.

Pinterest & Snapchat: 12 tips to dial in your visual ads

Marketing Land

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