Dr. Peter J. Meyers says, “Google Home, Google’s latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: “What is a moonshot in business?” I get this answer…

In desktop search, Google also returns a set of traditional organic results, and, in some cases, ads, news results, Knowledge Panels, and other features. Featured snippets weren’t designed for desktop, though — they were designed for devices that only have room to display a small number of results (such as mobile phones) or even a single result”.

How to Rank on Google Home

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