Barry Levine says, “San Jose, California-based Immersion has launched its Haptic Ad Service for the development, management and tracking of mobile ads that provide physical feedback, like car engine vibration, thunder rumble or horse hooves’ impacts.

VP of Marketing and Product Management Todd Whitaker told me that this is the first time for feel-based mobile advertising at scale, something that cannot be offered in, say, TV or laptop/desktop ads. He added that while there are other one-off haptic ads, “we’re not aware of any competitor” offering such a service.

Examples: shaking a martini in an ad for Stoli vodka, feeling the engine rumble in a Peugeot ad or detecting a slight vibration when the lights flicker in a trailer for the movie “American Poltergeist.”

You can check out Immersion’s free Content Portal app (Android only), wjocj contains links to sample ads. The ads can be run in a mobile web browser or in apps supporting HTML5, on any Android smartphone or on tablets with actuator motors. Whitaker said Apple’s iOS platform is currently too restrictive for the ads to work.

The new service builds on what the company has been offering since 2014, when it began delivering tactile ads to the Showtime Anytime app. Since then, it has undertaken more than 50 campaigns”.

Now feel this: Immersion launches first Haptic Ad Service

Martech Today

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