Jacob Baadsgaard says, “Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more.

Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing tool. It helps people get to know your business, build positive associations with your company and, hopefully, become a loyal customer.

But what if there was a way to squeeze even more leads and sales out of your content?

After all, content is all about communicating and connecting with people, so what would happen if you could take that to the next level and use your content to start an actual conversation with members of your audience?

Luckily, there’s a way to do just that: content-specific chat prompts.

Chatting about your content

The best way to connect with people is to talk to them about something they care about. Fortunately for you, anyone who visits your content has just revealed that they care enough about what your content discusses to spend time engaging with it”.

Content-specific chat prompts: Unlocking the power of conversation

Martech Today

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