Kelley Keller says, “Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay.

Fast forward just 10 months and it’s even more obvious that live streaming is a force to be reckoned with. This month, IBM announced that it would acquire Ustream for an estimated $130 million (a bargain compared to Amazon’s acquisition of video game streaming site Twitch in 2014 for $970 million). Today, Periscope makes livestreaming affordable to small businesses. No wonder so many people are jumping on board!

Balancing Periscope Marketing Opportunities with Business Risks

Periscope is a great tool to promote your small business and build your brand. Household brands likeDoritos and Red Bull are using Periscope to engage consumers in real time, and so can you. However, as with most things in business, there are some legal considerations that you should think about before you dive into the world of live streaming. Just because everyone is doing it, doesn’t mean you’re not at risk”.

Legal Warnings for Small Businesses Using Periscope

Small Business Trends


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