‘Legal Warnings for Small Businesses Using Periscope’ – Small Business Trends
Kelley Keller says, “Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay.
Fast forward just 10 months and it’s even more obvious that live streaming is a force to be reckoned with. This month, IBM announced that it would acquire Ustream for an estimated $130 million (a bargain compared to Amazon’s acquisition of video game streaming site Twitch in 2014 for $970 million). Today, Periscope makes livestreaming affordable to small businesses. No wonder so many people are jumping on board!
Balancing Periscope Marketing Opportunities with Business Risks
Periscope is a great tool to promote your small business and build your brand. Household brands likeDoritos and Red Bull are using Periscope to engage consumers in real time, and so can you. However, as with most things in business, there are some legal considerations that you should think about before you dive into the world of live streaming. Just because everyone is doing it, doesn’t mean you’re not at risk”.
Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content, February 2 [Webinar]
Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek team says, “From ideation to publishing, AI […]
Reminder- Making the Most of Your Digital Ad Budget with Contextual Advertising and Audience Insights, February 2 [Webinar]
This is a reminder for the eMarketer webinar to be held on February 2, 2023. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented […]
The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The […]
No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This […]
Comments are closed.