‘5 Ways to Not Write a Guest Blog Post’ – Entrepreneur
George Chilton says, “Imagine that you’re on a date. He’s tall, dark and handsome — your dream guy — but soon enough things start to go wrong. He lies about everything, exaggerates his achievements, jumps from one topic to the next without pause or logic and, even worse, whips out a briefcase of fake Cartier watches and tries to sell you one.
You’ll be asking for the bill before you even get to dessert and then uploading him straight to Tinder horror stories, right?
Well, that’s how commissioning editors feel when they start to read a promising article, and it’s full of inaccuracies, doesn’t follow a clear structure and simply turns out to be a big advert for your product.
One of the top reasons editors reject articles is that they don’t add value to the readership, but there are also many other things to consider, such as content, research, originality and relevance. So let’s talk about rejection: a topic writers are especially familiar with, then go into how to make sure your article is worthwhile and doesn’t get scrapped by an editor right away.
1. Don’t intentionally write about your product.
Online advertising is a huge industry, globally valued at $153.65 billion, and nearly all publications with a digital presence make at least some of their money from advertising”.
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