Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators and brands to share live content. The partnership launches with a US Open broadcast featuring Andy Roddick, who has teamed up with Grey Goose and Chase to engage live with his audience on Periscope and Twitter, using @andyroddick’s Twitter account and promoted tweets from launch partners.

The monetization element will include ads from these partners, but the live stream will not be interrupted with ads. These are merely preroll ads to enhance the experience and give brands the opportunity to make a little cash while capturing the attention of their followers“.

Periscope gets monetized: New Twitter functionality makes brands money

Marketing Land

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