James McCormick says, “In Forrester’s new report, The Insights-Driven Business, my colleague’s Ted Schadler, Brian Hopkins and I have identified a predator: the insights-driven business. These businesses are vigorously applying insights to decisions and customer engagements at every opportunity. Their leaders really have a fundamental and emotional understanding of the value of insights to driving their business today – and for developing its future. They have corporate strategies and cultures that that mean that leveraging data, analytics and insights is easy and is deeply embedded in everything they do. For these firms prioritizing and coordinating investments in data, technology is not a tortuous process of guest-imating ROIs and long procurement cycles”.

You’re Not An Insights Driven Business – And It Really Hurts

Forrester

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