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Tuesday, August 11, 2020

‘Spamhaus and email bombing marketing update’ – Experian Marketing Forward

Spencer Kollas says, “As many folks within the email eco-system probably know by now, Spamhaus, an organization known for compiling several widely used anti-spam lists, has been extremely active this week. Over the past week, Spamhaus has listed a number of potentially hazardous IP addresses used by some of the world’s largest email service providers due to the way their newsletters signups are set up. According to most of the listings, Spamhaus has stated:Unfortunately, the said newsletter service is not verifying the email address of new subscribers. Due to this, the service can be... [...]

‘9 Ways to Grow Your Email List With Twitter’ – Copyblogger

Sam Hollis says, “So your email list is starting to grow, but you really want to really get the ball rolling.Have you considered Twitter as an opportunity to get even more email subscribers?Today, forty-two percent of people learn about products and services via Twitter, and forty-one percent provide their opinions. According to Convince and Convert, Twitter is ubiquitous. You’re already using it but are you getting the most out of your efforts?There’s no better way to make an impression on your followers than giving them a sneak peek at the engaging and relevant content you’re... [...]

‘Data Visualization 101: How to Choose the Right Chart or Graph for Your Data’ – HubSpot

Jami Oetting says, “You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming. What should you be tracking? What actually matters? How do you visualize and analyze the data so you can extract insights and actionable information?More importantly, how can you make reporting more efficient when you’re busy working on multiple... [...]

‘Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach’ – Marketing Land

Tim Peterson says, “Facebook has sent out a warning to advertisers: cut down the time it takes to load your web pages or we’ll cut the reach of your ads.Facebook plans to start considering how long it takes a link brands include in their ads to load when it decides whether to show that ad to someone, the company announced on Wednesday.The move is the company’s latest effort to make Facebook a less frustrating place for people to peruse while on a phone, as were the introductions of Instant Articles and Canvas formats. And it could have the perhaps-not-unintentional effect of pushing... [...]

‘How to Breathe New Life into Your Online Content Archive’ – Copyblogger

Chris Ducker says, “In this episode of Youpreneur FM, Chris dives into the topic of making the most out of your online content archive by repurposing content to help you reach your followers in new ways.We’ve all been there before. You work hard on creating a solid blog post, you feel a rush of pride as you hit “publish” and share it with your audience.Then it disappears into your archive.There is always such a steady stream of new content for our audiences take in on a daily basis that sometimes even the best of blog posts, podcast episodes, or videos pass people by and don’t... [...]

‘A closer look at the National Trust’s content strategy’ – Econsultancy

Nikki Gilliland says, “Last year, we gave you eight reasons why the new National Trust’s website is funkier than the average.With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.But how exactly did the organisation manage such a big overhaul of its content?We recently sat down with Tom Barker, Head of Digital for the National Trust, to hear how his team planned and executed a winning content strategy.You can read a summary of what he said below, or watch these videos to see what he said in full“.A closer look at the National Trust’s... [...]

‘Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign’ – MOZ

Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success.More specifically, you’ll learn:How to create custom and lookalike audiences on Facebook... [...]

‘Why it’s time to re-evaluate your AdWords account structure’ – Search Engine Land

Frederick Vallaeys says, “We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new opportunities, but it’s bad news if you thought your account was perfectly structured.While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate. I’ll cover how each of the new features may change your opinion on the right structure for an AdWords account.Expanded text ads (ETAs)All... [...]

‘The NFL and Snapchat Partner Up for Audience Engagement’ – Business.com

Anthony Carranza says, “The sports entertainment industry and the social media landscape have come together at an innovative point in time.When you discuss the National Football League (NFL) it has remained a successful enterprise and a lucrative sport to broadcast independent of the mediums or platforms available today.Unlike other struggling media industries (newspapers, magazines, radio stations, etc.) sports continues to sell no matter the economic realities. What has also become extremely popular with handheld devices is the use of social media networks like Snapchat and company.... [...]

’10 Social Media Posts That Deserve a Place in Your Content Calendar’ – Entrepreneur

Andrew Raso says, “From solo entrepreneurs to Main Street businesses and multinational brands, marketers at all levels struggle with finding new ways to keep their followers’ attention. I often see brands fall into the habit of posting repetitive types of content. This usually leads to a sharp drop in engagement.Your followers need variety. If you don’t mix it up a little bit, you’ll risk losing their attention permanently. To inject some diversity, start working these 10 social post structures into your daily content calendar.1. Ask a question.Everyone has an opinion, and... [...]