Marina Hoffmeier says, “It’s a dog-eat-dog world out there.

Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing.

We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and Everlane send better emails too.)

Of everything we discussed, one thing is for sure: Content sells. In order to make significant sales, you have to make significant changes to your content strategy.

Don’t be the underdog. Follow these tips from the pros to start converting subscribers into loyal customers:

Why retailers need email marketing

Question: What’s a better way of sending newsletters and promotional material to subscribers than through their inbox?”.

How Retail Brands Can Stand Out in the Inbox


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