George Colony says, “If you are the CMO of a large company, you are probably wondering what the hell Pokémon Go means. If you’re not up-to-date, this “played on a smartphone” game has taken the world by storm over the last three weeks. In the game you collect characters (a Pokémon) by physically travelling to where they are geo-located, capturing them, and then using them to battle the teams of other players. Pokémon are located in specific places; there are “Pokéstops” where you can acquire special powers; and there are “Gyms” where you can fight other teams. My screen shot to the left shows me (the backpack guy) in my office building and the thing that looks like a tower in the upper right hand corner marks the bowling alley in front of my office which is a Gym. Needless to say, Lanes and Games is really, really happy to have digitally-generated foot traffic.

The game has generated massive followership in the days since it became available — here’s what resulted in Central Park when a rare Pokémon showed up there on a recent Saturday night”.

Pokemon Go And The CMO

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