Blake Cahill says, “In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

With an injection of social along with the time-sensitive nature of breaking broadcast, live-streaming is simply an age-old device repurposed for the present times.

What does it mean for all of us?

As traditional social channels are coming close to saturation, tech companies need to build new channels to invigorate their consumers”.

Who will win the live-streaming battle: Facebook Live or Periscope?

Econsultancy

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