Aaron Agius says, “Conversion Rate Optimization (CRO) has become more accessible to marketers today thanks to helpful software and tools.

One of the most common questions I hear about starting CRO is, “What should I test first?”

Here’s some great advice on the topic from CRO experts around the web.

1. Peep Laja (Chief Conversion Architect at Markitekt)

Quoted in Rejoiner: “Start optimizing closer to the money. Your actual gains in terms of revenue are going to be way bigger. Get your checkout flow to rock first, then cart page, then the product pages so you slowly move further from the money. Leave your home page last: 20 percent uplift on your checkout page vs 20 percent uplift in your home page: checkout page win is gonna be way more absolute dollars”.

What to Test First: 20 Conversion Rate Optimization Experts Share Their Advice

Business.com

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