‘Is Microsoft’s Purchase of LinkedIn an Account-Based Marketing Game Changer?’ – Business.com
Amie Marse says, “Recently, Microsoft announced its acquisition of LinkedIn, and the tech industry met the news with a mix of shock, excitement and bewilderment.
In his email to employees, Satya Nadella, CEO of Microsoft, explained that the common mission of LinkedIn and Microsoft is “empowering people and organizations.”
For years, LinkedIn has been considered a mainstay in the professional networking world and has proven to be one of the most powerful tools available to contemporary companies.
Microsoft has been synonymous with forward-thinking technology and enterprise solutions for decades. One can readily see how this new partnership has the potential to bring amazing things into the modern business world”.
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