‘How one simple A/B test helped RS Components increase add-to-cart conversion by 159%’ – Econsultancy
Ben Davis says, “We all know the importance of testing. Everything else is mere conjecture.
One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.
The brand was winner of a Masters of Marketing Award in 2015 for user experience. We’ve previously detailed some of this award-winning UX work on the blog.
Improvements included:
– Image-supported predictive search.
– Surfacing popular categories in search, above returned products. This has increased clickthrough.
– Increasing the speed of faceted search by 70%, with a 40% increase in conversion.
– Extended sort and compare functions”.
How one simple A/B test helped RS Components increase add-to-cart conversion by 159%
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