Ben Davis says, “We all know the importance of testing. Everything else is mere conjecture.

One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.

The brand was winner of a Masters of Marketing Award in 2015 for user experience. We’ve previously detailed some of this award-winning UX work on the blog.

Improvements included:

– Image-supported predictive search.
– Surfacing popular categories in search, above returned products. This has increased clickthrough.
– Increasing the speed of faceted search by 70%, with a 40% increase in conversion.
– Extended sort and compare functions”.

How one simple A/B test helped RS Components increase add-to-cart conversion by 159%

Econsultancy

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