Greg Sterling says, “Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle owns Datalogix, among other martech brands.

Along with the announcement, Pinterest also publicized the results of a study that “measured in-store sales for 26 Promoted Pin campaigns across major food and drink, household goods and beauty brands.” The study reportedly found that “Promoted Pins drive 5x more incremental in-store sales per impression” vs. other online advertising.

The study also showed that “Pinners” were highly desirable prospects:

Nearly 40 percent of Pinners make over $100K each year. What’s more, the study found that compared to the national average, CPG brands are 3x more likely to reach existing customers on Pinterest — and those customers spent 16 percent more. . .

The study also found that more engaged Pinners are even more likely to have strong buying behavior. People who engage with Promoted Pins are 12 percent more likely to be buyers of that brand”.

Pinterest starts to measure the in-store sales impact of Promoted Pins

Marketing Land

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