Ben Davis says, “We recently ran an article about the importance of canonical tags to differentiate between similar product pages.

You can read that piece here. But what about when a competitor’s page seems to have bumped you out of the search results?

That’s another topic that Jon Earnshaw, CTO Pi Datametrics, discussed at Brighton SEO last month. Let’s have a look…

More books (where did kitty go?)

Just like the last canonical example, we’re looking at Waterstones again.

The chart below shows the Google search ranking (using the term ‘Test Your Cat’) of a book product page on the Waterstones’ website.

As you can see, kitty falls off a cliff (around the 9th of January) when suddenly the page drops from being ranked in the top five to being 100+ in the pecking order”.

What to do when a competitor ‘steals’ your product page Google ranking

MOZ

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