‘The real impact of Google’s new paid search ad layout on organic search’ – Marketing Land
Winston Burton says, “Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings.
Recently, Google decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top of the page (up from a maximum of three previously).
Paid search ads that fall below the fourth rank will appear at the bottom of the page, which has limited visibility to end users, for a total of seven ads per page max.
This is a big change, but how does it really impact organic search?
The answer is a number of different ways, which I will explore shortly. But before I do, let’s examine why Google is doing this”.
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