‘Most Small-Business Owners Buy These 5 Digital Marketing Myths’ – Entrepreneur
Dan Scalco says, “Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it.
Running a digital marketing company, I often hear many small business owners who are under the impression that these myths are true. Regardless of whether you’re a startup or a local business, it’s important to understand fact and fiction when it comes to digital marketing. Below are the top five digital marketing myths, debunked…
1. “Digital marketing is only for big businesses.”
Years ago, this statement might be true. Today, not so much. Technology has evolved, software and hosting have gotten cheaper, and nearly everyone uses the internet before making a purchase, whether it’s a product or service. While it is true that the higher your budget, the grander your digital marketing campaign can be, don’t assume that you need tens of thousands of dollars to get started. In fact, many small-budget marketing campaigns can be very successful”.
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