Patricio Robles says, “On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.

Here’s what brands need to know about the change.

It demonstrates the importance of video to Instagram

According to Instagram, “in the last six months, the time people spent watching video increased by more than 40 percent.”

While Instagram’s popularity can be traced to its origin as a social photo sharing app with a set of slick filters, the now Facebook-owned app has fast become one of the most popular social platforms for video.

The company’s decision to increase the maximum video clip length to 60-seconds demonstrates that it’s looking hard at video and willing to make changes it believes can increase its appeal as a platform for video”.

Instagram’s new 60-second video limit: Five things brands need to know

‘Econsultancy’ Blog

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