‘3 Inexpensive Sources of Extremely Hot Leads Most Salespeople Are Missing’ – HubSpot
Pete Caputa says, “In a survey we recently conducted, 347 SMB salespeople reported that inbound marketing generates their most qualified leads. For this sample of salespeople, inbound generated even more qualified leads than referrals, word of mouth, or networking, and significantly more than cold calling or cold emailing.
It’s great that these salespeople are getting so much value from inbound marketing. But I find that most companies are still missing a few obvious, simple, and inexpensive ways to generate even more inbound leads: anonymous visitor tracking, proactive website chat, and slide-in calls-to-action.
Don’t put off implementing these three lead generation methods. You can use them to start more conversations with many hot prospects as quickly as tomorrow. Here’s how to get started”.
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