‘Six online advertising tactics set to rise’ – Econsultancy
Staphanie Carr says, “Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.
And some new technologies which promise to bring us closer to our customer, arguably push us further away.
How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?
Marketer priorities in a challenging ad tech landscape
2015 brought us programmatic retargeting, which results in great engagement but requires viewability to be closely monitored. Coupled with the rise of ad-blockers, it’s arguably getting harder to get in front of the people that matter.
This is the challenging ad-tech landscape we find ourselves in.
We know that priorities have shifted over the last 12 months as digital marketers strive to use ‘tiny data’ to better understand their audiences on an individual level”.
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