Ayaz Nanji says, “Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.

The report was based on data from a survey conducted in 2015 of 330 self-identified content marketers who work for companies located in the United States.

Some 88% of respondents say their team generates content ideas in regular group meetings, and 76% say ideas are developed during dedicated brainstorming sessions; 60% of respondents say content ideas are generated by individual staff members.

Only 28% of respondents say content ideas come from research”.

How Marketers Generate Content Ideas

Marketing Profs

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