‘What can prevent ad fraud? We ask an ad tech CEO’ – Econsultancy
Ben Davis says, “Recently, I wrote an article about the scale of ad fraud.
In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality.
I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry.
Tell us what your new appointment will be doing day-to-day.
Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing our acquisition and filtration of high-value ad inventory.
She will be working with our internal tech team as well as third-party partners to ensure we are comprehensive in our scanning of all impressions, working directly with publishers to develop new, high-quality inventory (like OutStream, which is 100% viewable by design), and working with our peers in the space to stay on the cutting edge of quality controls”.
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