Scott Gerber says, “As social media and digital marketing evolve, so should your company’s advertising strategies. Don’t be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level.

Of course, being successful on these newer platforms is contingent on understanding how to maximize your investment. With that in mind, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) what newer social and digital advertising strategies they have found to be successful. Their answers are below.

1. WeChat marketing

Joel Butterly

WeChat is the Chinese version of Twitter and Facebook, combined. It has more than 650 million users, and it’s a new enough platform that companies beginning to market on it are not swimming in a crowded ocean. If you are interested in the East Asian market, WeChat is essential. A mixture of affiliate and content marketing on the platform is likely the most effective strategy”.

11 digital platforms and tips to improve your advertising strategy

Mashable

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