‘Generating Leads On Facebook: What You Need To Know’ – Marketing Land
Andrew Weber says, “Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the company that employs me. I noted some clear behavioral patterns, such as consumers generating the greatest share of purchases on Wednesday or Thursday of a given week.
In this column, the focus turns to lead generation advertisers who, as a whole, seek to drive more complex conversions, like contacting a mortgage lender or requesting a car insurance quote. Facebook advertising data shows how advertisers in this ecosystem need to expect remarkably different behavioral and market dynamics, requiring a corresponding shift in strategy and testing considerations.
A notable example of differences between lead generation and industries like e-commerce is the aforementioned weekly purchase and ad spend pattern”.
Comments are closed.
