‘The 5 best digital marketing success stories of 2015’ – Internet Retailer
Stefany Zaroban says, “The retailers holding the five top spots, according to Internet Retailer’s just-released Digital Marketing Report Series, range in size from the very large to the very small.
Digital ad spending among online retailers reached $12.91 billion last year—far outpacing the spend from any other industry, according to research firm eMarketer. Paid search spending among retailers ranked in the Internet Retailer Top 1000 alone reached $278.9 million per month in 2015—up 21.2% from 2014.
Of course those figures don’t account for other spending on digital marketing, including fees to marketing and consulting firms, and the significant amounts of staff time and focus online retailers spend on crafting marketing content for email campaigns or social media posts, or optimizing their sites to make them more appealing to search engine crawlers.
The time and money online retailers are spending on digital marketing are benefiting some more than others, according to the recently released 2016 Digital Marketing Report Series. The report, available as a four-part downloadable PDF, scores retailers on effectiveness in the main channels of online marketing—social media, email, and paid and natural search”.
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