‘Six things that make a good subscription service’ – Econsultancy
Ben Davis says, “In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).
The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.
However, Pact doesn’t like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.
So, if the model is often abused, just what makes a good subscription service?
1. Habit
It seems obvious when it’s said aloud, but it’s something overlooked by too many businesses that decide upon a subscription model – subscription models should reinforce a habit in the consumer“.
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