‘7 Powerful Ways to Make Your Emails More Persuasive’ – HubSpot
Leslie Ye says, “Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities — they all rely on your ability to express yourself clearly and persuasively.
The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.
7 Powerful Persuasion Techniques to Use In Your Next Email
1) Know your audience.
Okay, so this isn’t exactly a writing tip. But it’s the foundation upon which your email’s effectiveness is built. If you don’t understand your audience — whether it’s someone who’s hesitant to buy, or a happy customer you’d like to upsell — you won’t be able to write persuasively“.
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