Daan Pepijn says, “Regardless of industry, marketing and sales can take up a huge chunk of the operating budget.

As the saying goes, “You have to spend money to make money.”

While that may be true, using modern IT solutions can amplify and automate your marketing efforts while reducing cost.

After all, 78 percent of successful marketers say their marketing automation systems are the most responsible for improving revenues.

Improved Workflow and Efficiency

Better lead nurturing means a shorter workflow overall. You’re focusing your time and effort on the prospects you know are most likely to convert, and spending less time wading through prospects that may not convert. Studies show companies using marketing automation see 53 percent higher conversion rates, and a 3.1 percent higher annualized growth rate than those that do not“.

Using Sales and Marketing Automation to Improve Your Bottomline

Business.com

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