‘eBay Enterprise buys affiliate technology vendor AffiliateTraction’ – Internet Retailer
Zak Stambor says, “EBay Enterprise says the move will give far more tools to the retailers who work with its affiliate marketing program, which has 59 retailer clients in the Internet Retailer Top 1000.
EBay Enterprise Marketing Solutions has acquired AffiliateTraction, an affiliate technology vendor that counts such retailers as Fathead LLC, Skechers USA Inc., Guess Inc. and American Apparel Inc. among its clients, the companies said today.
Terms of the transaction were not disclosed.
EBay Enterprise also announced that AffiliateTraction CEO and president Greg Shepard will assume the role of chief strategy officer at eBay Enterprise Marketing Solutions“.
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