‘Don’t Just Manage Your Reputation—Improve it’ – MOZ Blog
Mary Bowling says, “In ranking businesses in the local search results, Google’s goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and that people generally patronize, talk well about and recommend to their friends. Those are the local businesses that Google wants to show in its local search results.
That’s what searchers want to see in their results, too! After all, no one wants to get awful or even so-so service if they can choose to use a business that has a history of making its customers very happy, instead. Whether people think you’re doing a stellar job or a stinky one, there’s no way to hide from your reputation anymore. Prospective buyers can now see the collective history of a business’s ability to keep its customers happy 24 hours a day via online reviews“.
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