’10 Predictions for 2016 in SEO & Web Marketing’ – MOZ Blog
Rand Fishkin says, “It’s that magical time where, once again, I examine my predictions for the year that’s just ended, and make new ones for the one ahead. As is my personal tradition, I’m going to first look at the accuracy of what I’ve suggested would happen in 2015. Based on how I’ve done, you can get a sense of how seriously to take my ideas for the future. But, if you’d prefer, you can just skip right to the 2016 predictions.
For posterity, here’s my post from January 6, 2015, but I won’t make you go through it. A short synopsis of each prediction and my relative correctness is below. Here’s how I’ll grade myself:
- Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
- Partially Accurate (+1) – Predictions that are in the area, but are somewhat different than reality
- Not Completely Wrong (-1) – Those that landed near the truth, but couldn’t be called “correct” in any real sense
- Way Off (-2) – Guesses which didn’t come close”.
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