‘LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups’ – ‘Entrepreneur’ Blog
Eric Siu says, “If you think that the brilliant mind behind LeadPages, one of the web’s easiest-to-use landing-page generators, comes from a hard-core sales and marketing background, you’d be wrong.
Clay Collins, LeadPage’s co-founder and CEO, isn’t a sales guy at all. He’s a PhD dropout in developmental neuropsychology, a field from which he approached issues in psychology using a highly scientific perspective.
But the science world’s loss is the software world’s gain, as Collins’ unique background allows him to translate his understanding of human behavior into tools that get leads and turn prospects into conversions.
Here are just five of the strategies he shared in a recent interview with Growth Everywhere:
Early in our conversation, Collins made it clear that startups shouldn’t treat landing pages as a once-in-a-while pursuit. Instead, he argued that every single piece of content you publish — from blog posts to podcasts, and live talks to demo pages — represents an opportunity to get a new prospective customer into your funnel“.
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