‘How to Automate Social Media Lead Generation and Engagement’ – ‘Small Business Trends’
William Johnson says, “Marketing ideas are floating everywhere. Tips and tricks of social media lead generation are plenty across the web. There are also some great articles on it with a handful number of resources to motivate you to do a better job. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort.
A lead generation campaign through social media includes both creative as well as stereotype activities. Both of them stand equal in terms of importance, effort, and returns. Unless you automate lead generation mechanism and save time, you cannot really focus on applying lead acquisition strategies.
Unfortunately, many marketers’ day end at manually submitting the posts in SM channels, giving feedbacks, collecting analytical data from the SM tools, and preparing graphical charts for analysis and reporting. For them, devising new post creation strategies, analyzing engagement models and taking corrective decisions are more important than spending hours on mundane tasks“.
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