Matt Walker says, “Keeping abreast with what works in digital marketing can be a constant catch-up game. Fickle consumers jump from channel to channel. Google updates its search algorithm. Keeping up with Facebook’s monthly changes requires constant education. Because of all of this change, it can be hard to keep on top of which digital tactics still work — and which are no longer relevant.

Read on to understand which digital-marketing tactics you should consider ditching in 2016.

1. Having a desktop-only accessible website

The mobile website living separately from the desktop website no longer flies with Google. The dominant search engine has made it very clear that a traditional website that doesn’t adjust to the user’s screen size won’t be as visible as one that does“.

5 Digital-Marketing Tactics to Ditch in 2016

‘Entrepreneur’ Blog

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