‘AdSense Unveils a New Look for Mobile Text Ads’ – ‘Small Business Trends’
Shubhomita Bose says, “Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.”
The redesigned version has been rolled out on mobile devices, so you should be able to take a look at it right now.
Changes to Ad Appearance
Compared to the previous look, the headline and body copy appear bigger now. Google has also changed the font that makes the ads look more visually appealing than before.
Another key highlight is the text ads now feature elements such as a shaded background and a centered button, which according to Google “bring together the parts of the ad into a cohesive whole.” In the blog post, Clyde Li, AdSense Software Engineer explains that “the look and feel is inspired by material design, like richer text ads” that were launched earlier in 2015“.
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