Sarah Landrum says, “With each passing year, the world of marketing has more and more tools at its disposal, as well as more responsibility.

In 2015, we saw new importance ascribed to social consciousness, customer value and privacy.

We saw trends that will shape not just marketing, but business conduct all over the world.

Each of these marketing trends from 2015 will continue to touch our lives in significant ways well into the future.

Content Marketing Hits Its Stride

In a recent reader poll, Smart Insights found that content marketing took the top spot for “most commercially important digital marketing trend” for 2015 with 29.6 percent of the vote. That’s a significant margin, but the news is not a huge surprise“.

Top Marketing Trends From 2015 and What They Mean for the Future

Business.com

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