Michael Guta says, “Google originally acknowledged that clicks do help “Google My Business” rankings earlier this month then seemed to reverse itself on the subject. The about-face from Google was observed by Barry Schwartz of Search Engine Roundtable. The reversal on Google’s part leaves those working to promote their brands through Google My Business to wonder which is the case.

On Dec. 2, 2015 Schwartz wrote about what he said was the first admission by Google that clicks affect the Google My Business ranking. At the time, Schwartzreported that a company representative, Rahul J, had posted the following list of factors affecting visibility on Google My Business.

They included:

  • Relevance: How relevant is your business category/listing to the search phrase used by the user?
  • Prominence: Traffic to your business listing. How established is the business online”.

Signals Are Mixed About Whether Clicks Help “Google My Business” Ranking

Small Business Trends

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