Pamela Parker says, “You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might as well be throwing that investment away. These critical on-page elements were addressed by Marketing Land’s contributing experts on user experience (UX) and conversion optimization in 2015, and their advice will be valuable in 2016 and in years to come.

Shari Thurow’s columns on information architecture and website taxonomy — both addressing fundamental issues of web design — were the two most popular columns in this category this year. Articles covering the psychological principles that encourage user conversion also attracted lots of readers in 2015. Read on for the 10 most highly-trafficked columns of the year in this important category.

  1. Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1 by Shari Thurow, published on 2/13/15.
    Social activity: Facebook 223, Google+ 98, LinkedIn 325
  2. Website Taxonomy Guidelines And Tips: How Best To Organize Your Site by Shari Thurow, published on 5/8/15.
    Social activity: Facebook 206, Google+ 0, LinkedIn 183″.

On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015

Marketing Land

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