Jami Oetting says, “Referrals are the most important source of new business for most agencies. 

So how do you get more referrals and more new and profitable clients?

According to a new research report by Hinge Research Institute, visible expertise is the most important criteria for driving referrals to professional service firms. People who provide recommendations to firms, such as agencies, point to those companies whose brand and executives are seen as experts in the industry.

Visible expertise, which made up 37% of referral driving factors, is listed as more influential than professional relationships (23%), social relationships (18%), networking events (3%), and even asking directly for referrals (3%).

Relationships are still important, but what’s interesting is that expertise and marketing of that expertise is even more important in driving referrals. The good news is that you can actually control this by investing in your agency’s marketing“.

Is Your Lack of a Reputation Holding You Back From Getting More Referrals?

HubSpot

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