Rieva Lesonsky says, “One of the hottest marketing trends for the coming year is something called “influencer marketing.” Basically, influencer marketing means working with influencers — people who have a large social media and/or real-life following and are able to influence their followers’ purchasing decisions.

If you’ve ever bought something as a result of seeing a blogger wear it, use it or review it, influencer marketing has worked on you. How can influence or marketing work for a retail business? Here’s a guide to getting started.

Set Goals

As with any type of marketing campaign, you need to specify your goals for your influencer marketing effort before you get started. In most cases, you’ll want to do more than attract more likes or followers to your social media accounts. You want to drive real-life actions, such as visiting your store, visiting your website or making a purchase. These should be measurable goals“.

How to Use Influencer Marketing for Your Retail Business

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